Visuals play a huge role in e-commerce.
Since potential buyers can’t hold your product in their hand, it’s crucial for them to see exactly what the product looks like and if matches their needs or personal style through your product’s images.
But what if you have a breathtaking product that can solve your potential buyer’s problems and matches his style and taste, but your photos can’t show it clearly?
What if your product is exactly what they are looking for, but your dull and lifeless photo got drowned in a sea of professional images?
What if your customer is on the very edge of pulling out their wallet and buying your product, but hesitated and doubted your credibility due to your poorly-taken photos?
You see, it’s crucial we catch their attention at the very first glance. And even more so, convince them to finally buy your product.
But how do you do that if you’re not a professional photographer, you don’t have the right equipment, and you can’t afford to pay the pros?
Today, we’re going to show you how to take professional-looking photos for your product listings that will capture your buyer’s attention and lead them to close the sale.
Some people think you need expensive professional cameras to take stunning photos for product listings.
But while it’s nice to have a professional DSLR camera and know how to use it properly, nowadays, it’s not a requirement for taking breathtaking photos that can convince people to buy.
Today, even a decent smartphone can do the job.
As your business grows and your profit soars, you can eventually buy professional-grade equipment or hire a professional to do it for you. But for now, don’t fuss about it and start taking pictures.
But you must note that if you’re going to use your smartphone, make sure to remove any pre-set filters and avoid using your phone’s flash. Use an external flash instead if you need to.
When showing your product through photos, it’s important to choose the type of light to use depending on your goal.
There are 2 types of light: Natural and Artificial.
Natural Light basically refers to sunlight. This is perfect for products that are meant to be used outdoors, or if you want to showcase how the product will be used by customers once they buy it. Natural light allows you to showcase your surroundings while showing the product.
It brings out the “natural” vibe to your photo and lets your customers see themselves using your product.
Artificial light, on the other hand, refers to light sources such as candles, lamps, or light bulbs. It is referred to as a “hard light” since it emits a smaller but more focused light surface. This works perfectly for showing the small details about your product that you would like your customers to see.
For some e-commerce platforms such as Amazon, it is required to use a product image with a completely white background with nothing else visible but the product. This is where artificial lighting will work best.
Taking clear and crisp photos relies not only on your camera but also on its stability during the shot. Just a slight movement in your hands when you take the shot can cause your image to be blurry. At the same time, it’s hard to maintain consistency in terms of angles and distances if you’re simply holding your camera. A tripod will solve this issue for you.
While a traditional extendable tripod is taller and does the job, you can also use a flexible tripod which is smaller but more versatile especially when taking lifestyle/outdoor shots from different angles.
Take note, DSLR cameras have screw holes in them to screw the tripod in. If you’re using a smartphone, you will have to buy a grip adapter. Alternatively, you can buy a tripod that is specificallydesigned for smartphones.
Since people can’t hold your product in their hand, you need to show every aspect of your item to convince them to buy. Don’t give them the opportunity to hesitate and doubt if your product is what they’re looking for.
One way to do this is to take a photo of your product from all angles. If you are having a hard time with your product placement and you’re worried about moving your product around to change angles, try using a 360 Degree Rotating Turntable. This way, you can set up your product once, and take photos from different angles without you moving around and/or touching your product.
Better yet, use it to film a short clip to show it in all its glory!
Choosing the right background can make or break your image quality.
When taking lifestyle shots, you would want to do it with a background relevant to the product. It gives your image a context and helps your buyers see how they can use it in their own life. If you’re taking pictures of kitchenware, for example, it makes sense to take the picture in the kitchen. Same with taking photos of survival gear out in the woods.
It must be relevant and interesting, but shouldn’t take the focus away from your product.
When taking photos with a plain background, most of the time, white is generally the recommended background color. It prevents color spills which might create an inaccurate representation of your product.
Whatever background color you choose, however, it’s not as simple as setting up a table against a white wall. Not only will it show even small blemishes on the wall or the table, but it will also cast a shadow on the corner which will be visible in the photo. What you need is a Sweep.
A sweep is a tool that allows you to take photos of your product without showing the horizons - the corner between the wall and the surface your product is on.
You can do it on your own by hanging a large bendable sheet of paper and letting it bend naturally before laying flat on the table. Use clippers to secure the paper in place and then place your product on top of the sheet before taking photos. This removes any shadows from the corner and ensures that the background is consistent from top to bottom.
While you can do it on your own using a sheet of paper, some clippers, and a flat surface, it’s worth investing in a studio lightbox that is meant to help you take amazing product photos.
The Flashery Studio Lightbox can help you take product photos without needing to set up your sweep every time. It’s also easy to assemble and disassemble with magnetic components so you can bring it anywhere you want and have an instant studio in just a few seconds.
It comes with a built-in LED light which is USB Powered so you also don’t have to buy expensive lighting equipment.
Running an e-commerce store has its own challenges. Unlike with physical stores, you can’t show how wonderful your product truly is and let your customers touch it, feel it, or smell it.
But don’t let that deter you from pursuing your goals to build your business. With these tips, you can help keep your buyers at ease and remove all doubts about your product, so they would be more than happy to make a purchase.
Check out our shop now and browse our products designed to help you build your e-commerce store!